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the beaches of new york city represent a unique intersection: good-natured fun in the sun, and outer-borough New york city grittiness.

i love this combination.

i wanted to create a typeface that celebrates this unique and utterly east coast identity.

bronx riviera is a little bit threatening on its exterior, but full of fun and warmTH on the inside.

 

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I drew inspiration from blackletter type, which is very macho and threatening-looking.

Starting in that world, I wanted to tone down the drama of blackletter and add some playfulness and fun to express that beachy feeling.

To achieve these goals, I rounded the points of the strokes, toned down the contrast in line weight, and set each vertical stroke on a laid-back wave.

Please test the typeface below ↓

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process

 

lots of drawing, redrawing, tracing, writing words . . . by hand for most of the time, then finally on the computer.

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